Appearance
AI Meeting Assistants in 2025
The market has matured. Transcription is solved — most tools do it well. The interesting differences are in what happens next.
Most tools document meetings. A few try to do work during meetings. Different problems, different tools.
The Landscape
Documentation Tools
These tools capture what happened and process it after the meeting ends.
Otter.ai The original, still one of the best for transcription. Industry-leading accuracy, custom vocabulary for technical terms, solid free tier (300 min/month). If you need reliable transcripts and search, Otter is hard to beat.
Fireflies.ai Good transcription plus broad integrations (CRM, Slack, Zapier). The "Soundbites" feature makes clipping easy. Solid all-rounder.
Granola AI-enhanced personal notepad. Runs on your device, captures audio, gives you structured notes after. Popular for people in back-to-back meetings who want better personal notes.
Sales-Focused Tools
Built for sales teams, with CRM integration at the core.
Fathom The go-to for sales. Summaries appear ~30 seconds after meetings, sync automatically to Salesforce/HubSpot/Close. AI scorecards for coaching. If you're in sales, this is probably your tool.
Gong / Chorus Enterprise conversation intelligence. More about analyzing patterns across many calls than helping with individual meetings.
Clip & Share Tools
Grain Focused on creating shareable video clips. Great for product teams and researchers who need to share customer insights with stakeholders. Best-in-class clip creation.
Execution Tools
This is the newer category — tools that do work during the meeting, not after.
Potato Different approach: instead of documenting what happened, it does work while it's happening. Someone asks "how do competitors handle this?" — the answer appears in 30 seconds with sources. A shared workspace shows what the AI is working on. Everyone sees it. Anyone can shape it.
Experimental — sometimes shockingly good, sometimes misses things. No integrations yet.
How to Choose
If you need reliable transcripts and search: Otter.ai
If you're in sales: Fathom (or Gong/Chorus for enterprise)
If you need to share video clips: Grain
If you want work done during the meeting: Potato
If you want a solid all-rounder: Fireflies.ai
The Real Question
The question isn't "which tool has the best transcription?" They're all good enough.
The question is: what do you actually need?
If your problem is documentation — "I can't remember what was decided, I need a record" — the documentation tools are excellent.
If your problem is work — "meetings generate follow-ups that take days, questions that need research, specs that need writing" — the execution approach might be more valuable.
Every meeting creates work. The difference is whether that work happens during the meeting or after.
The Honest Take on Potato
We're biased, obviously, but here's the honest picture:
What works well:
- Research in 30 seconds — "how does Figma handle X?" answered with sources before you change topics
- Shared workspace — everyone sees what the AI is working on, anyone can course-correct
- Artifacts created live — specs, summaries, mockups while context is fresh
- No signup required to try it
What doesn't work yet:
- No integrations (Slack, Jira, CRM, etc.)
- Sometimes gets confused or misses things
- Still experimental — rough edges
Best for: Teams where meetings generate work that takes days. Questions that need research. Specs that need writing. If the gap between "we need X" and "we have X" frustrates you.
Not best for: Sales teams (use Fathom), teams that need CRM integration, anyone who needs enterprise compliance.
Try It
Curious? No signup required — just paste a meeting link at meetpotato.com.